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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

ISBA Conference: President spotlights online behavioural ads debate

to opt out but they should always know what cookies and data are being gathered about them. "We need to ensure transparency of the data that's being collected and that consumers feel confident about ...

Social video explodes as brands 'become friends' with consumers

and sharing branded video content." Wood said that the data demonstrated that ads which "make us laugh out ...

Marketing's Adwatch of the Year 2011

never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... 's budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ... . *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

CMOs fail to cope with real-time brand conversations, says IBM

-time information being created today is unstructured data. "CMOs who successfully harness this new source ...

Media Week introduces paid subscription model

to its news services, and paid access to its business insight content, including data, analysis ...

Media Week Awards' co-chairs talk on camera about this year's event

categories. Splitting the research sector into three different categories Data Innovation, Econometrics ...

Power 100: 100 to 50

and for knowing how to get the best out of creative partners, as well as her ability to maximise data to better ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

Media Week Awards revamped for 2011

sector has been split into three different categories - Data innovation, Econometrics and Research ...

Apple usurps Google as most valuable global brand

data, market valuations, analyst reports and risk profiles. Key Highlights of Research ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.