The age of the interim marketer
01 Jun 2012 | by David Benady
. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
. It combines intuitive data from Last.fm with the streaming capabilities of Spotify to create the first ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
the same across all channels during 2012. The data comes after the IPA Bellwether Report showed ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
with low status as a norm are the ones most likely to over-consume. This squares with data from both the US ... 'Super Size Me: Product Size as a Signal of Status' quote data showing that portion sizes have increased ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Jonathan Edwards to the newly created role of data and technology services director. He joins MEC from ...
Food & Drink/Tourism: Fika delivers a square deal for Sweden
19 Apr 2012
To capture data to drive sales leads. Strategy and plan The agency decided to focus on the concept ... generated additional data capture after the event. More than 630 consumers were catered for during the event ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Roberts replaces Georgina Hewitt, who left the post in February 2011 to take up a role with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton. Roberts joins Laithwaites Wine from Lloyds Banking Group, where he spent five years, most recently as head ...
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
the SMR score. To boost accuracy, a representative sample of the automated sentiment data is validated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
