Think BR: Cookie monsters
01 Jun 2012 | by Martin Greenbank
and became a news item across most public facing media due to concerns over data protection and an individual ...
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By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...
and became a news item across most public facing media due to concerns over data protection and an individual ...
on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...
Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...
data optimisation." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
of data was much more engaging than it sounds. Data is one of those words that can turn off audiences, but Simon Rogers' engaging visualisation of how data collection revolutionised the coverage of last year ... revealed compelling data that mapped the journey of rioters from their homes against a London poverty map ...
agencies have had to move fast and adapt their planning and output accordingly - data-driven planning ...
transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...
. Connect - the opportunity to use data to create truly relevant and targeted messages and advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.