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Understanding the customer journey

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Cookie monsters

and became a news item across most public facing media due to concerns over data protection and an individual ...

HSBC group marketing boss issues Facebook privacy warning

on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".

What brands should know about the dark side of Facebook

media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...

Adap.tv launches third-party video apps hub

Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...

Steve Atkinson joins mobile network AdMaxim

data optimisation." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Google's big debate on piracy, privacy and porn

of data was much more engaging than it sounds. Data is one of those words that can turn off audiences, but Simon Rogers' engaging visualisation of how data collection revolutionised the coverage of last year ... revealed compelling data that mapped the journey of rioters from their homes against a London poverty map ...

Double Standards - 'Media agencies need to be comms specialists'

agencies have had to move fast and adapt their planning and output accordingly - data-driven planning ...

Sector Analysis: Mobile

transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...

Think BR: Connected TV uncovered

. Connect - the opportunity to use data to create truly relevant and targeted messages and advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.