The age of the interim marketer
01 Jun 2012 | by David Benady
. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
Hit or miss? Google under fire again over data harvesting by Street View cars
01 Jun 2012
, photos and other personal data from WiFi networks as they roamed the streets.
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
information such as location data to develop contextually aware campaigns, exploiting the specialised ... retail environment requires brands to be active in mobile commerce. Our data shows that customers ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
they really want Social-media monitoring company NetBase compared its own data with a Harris poll ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
on the move." The research was made up of four parts: real-time data capture of the number of interactions ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
, to strengthen itself in the areas of cloud computing, big data and security..... Savings made will be invested in three areas of strategic focus cloud, big data and security. HP ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ... than competition, and highlights the issues of data security and child safety online as key areas ... their own data online. 'Microsoft doesn't assume you won't mind if we track what you are doing,' she says ...
Citigate wins data recovery firm Kroll Ontrack account
23 May 2012 | by Alec Mattinson
The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its...Kroll Ontrack has hired Citigate after a competitive pitch to handle comms for its legal technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt, missing or inaccessible data and is a subsidiary of risk mitigation and security firm Altegrity. A ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
