The age of the interim marketer
01 Jun 2012 | by David Benady
. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
for years that data will take off and then data did take off in a big way. We will be rolling NFC in our ...
Vodafone to buy Cable & Wireless for £1bn
23 Apr 2012 | by Matthew Chapman
the latter's enterprise business will gain a boost because CWW already has contracts providing voice, data ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
the dynamics of marketing. It is the big data story; being able to run algorithmic analysis to pull out trends ... by what they could deliver. If you get stuck into the raw data, there are limitations to it. You need a ... . Then they realise the tool cannot interpret the data or apply it to a business problem.' Brad Little, head of NM ...
TalkTalk still most complained about telecoms provider
23 Mar 2012 | by Sarah Shearman
The media regulator's most recent quarterly data, compiled between September and December 2011, shows that Ofcom received 0.78 complaints about TalkTalk s landline coverage per 1,000 customers ... in the quarterly data, we are confident that the long-term trend is positive fewer complaints, more calls being ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
tempered the buzz around mobile with data on adspend from agency holding group Interpublic showing it would ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
to opt out but they should always know what cookies and data are being gathered about them. "We need to ensure transparency of the data that's being collected and that consumers feel confident about ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
question of time before NFC becomes the de facto standard for the transmission of small amounts of data ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
