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at Rapier as data planning director, working for a number of financial services accounts, including HSBC, AA ... from data planning to brand and communications planning." ...
The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data ... , and Crayon's Mark Runacus as the chief strategy officer, data and insight. Crayon's Matthew Brown ...
: "The catalyst will be new outdoor audience data that will be more inclusive, in terms of environments ... invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... - but convert them to audiences using the new Postar data. Then we might see a situation where they buy ...
to have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO ...
and was praised by Craig Mawdsley, AMV BBDO joint planning director, for its plethora of data and "a definite ...
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... % to 40% of revenues from digital in the next five years. WPP is focusing on strengthening its data ...
. We used to wait months for market-share data. Now we have to be far more agile.' So where do ...
view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ... they collect data. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
right over the next couple of decades is its use of, and relationship to, customer data - whether...what it is. SceneTap can point out that all the data it collects is anonymous, that it can't be tied ...
How many public affairs agencies, such as ours, have to deliver tangible results for their clients on a regular basis, every week of the year? Sure, many agencies will tell you they get results, but aren't they just successful milestones? They've spoken to a minister, perhaps he or she has agreed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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