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The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
to promote products for men. Here you can see a short video on what skincare products men do buy and whether...Men spent a mere 57m on skincare, such as moisturisers, cleansers and facial scrubs last year, according to the latest research from Mintel. This is a tiny amount when compared with what women splash out, with sales worth more than 10 times that of men's products at 602m. Although sales increased 21% between ...
, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for "horizontality" and his mixed feelings about Google, Facebook and Twitter.
ITV has launched its campaign to inform users about the new Ofcom product placement rules...The animated ad was produced by ITV Creative and Blue-Zoo. The products featured in the promo were designed in paper craft style and then hand made. Each product was then replicated in CG and animated in a stop frame style. ...
Spreadable, its biggest product launch in 10 years..... Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Product placement in British films, TV series, entertainment shows and sports programmes is set...screens in 2011 when Ofcom reveals a more relaxed approach to product placement; something already ... product placement by safeguarding children's and news programmes, and UK-produced current affairs, consumer affairs and religious programmes. There will also be outright bans on tobacco products, alcohol ...
products and deals to launch a brand-led campaign....the strapline 'Whatever your world, PC World', and will cover the retailer's full range of products. 'In ...
ITV is to show its first ad spot informing viewers about the new regulations on television product...when promoting products during television programming. A product placement logo, must appear ... ". Product placement can only exist on commercial television networks in the UK, with public service ... the logo to either dark or light backgrounds. Brands that are expected to be early adopters of product ...
advertising that aims to drive consumers to its website to try a free sample of the product.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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