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SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SWITZERLAND: Swiss lament

26 Jul 1996

Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market ... notes a number of trends, including the opportunity for hi-tech specialist agencies to latch ... , accounting for 20 per cent (up from 16 per cent in 1994). Marcoms/product PR came in just behind at 19 per ...

INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office

14 Mar 2003

strategic market for FMCG products by not only international, but domestic manufacturers as well

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

10 May 1996 | by KATE NICHOLASJEREMY SLATER

Client: PepsiCo Agency: Freud Communications Campaign: Project Blue Timing: September 1995 - April 1996 Budget: pounds 200m for worldwide rebranding.

DIARY: E-mail sets the hi-tech LEWIS cat amongst the pigeons for response

12 Jan 2001

Hi-tech agency LEWIS has been making waves with its long-running, quirky advertising campaign ... is one of the few people working hi-tech PR to understand what the 'blind carbon copy' feature on e ... tech PR points out most tech companies and their agencies put press releases up on website, free ...

MEDIA: MEDIA BRIEFS - Emap launches TV production site

07 Jan 1999 | by ALEX BENADY

to provide an on-line guide for television producers and commissioners, alerting independent production...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

. Objectives To create a launch that would transmit excitement, highlight the innovation of the product ... A space-age theme was adopted and key messages were developed, focusing on the product's unique ... -age nature of the product. A helium-filled 'UFO' was set up for two days and a photocall arranged ...

CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet

01 Mar 1996 | by MARY COWLETT

and the trade and establish a clear product identity without alienating existing Phileas Fogg customers ... of the product. To this end, the University Boat Race on 1 April was seen as a high-profile and easily ... of the product. Phileas Fogg s Chicettas were also the rather tongue in cheek Official Snack of the City ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

26 Jan 2001 | by TARA STEVENS

, on discovering the Micro Skate Scooter. Despite reticence on the part of retailers, who deemed the product a ... campaign. Together with product information, Micros were sent to key style media including The Face ... down, and CityBug will be launching a new range of products and accessories at the forthcoming toy fair ...

CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt

16 Mar 2001 | by BEN BOLD

Client: Flipside (www.uk.flipside.com) PR Team: Bastion Campaign: UK launch Timescale: December 2000 Budget: pounds 34,000 Flipside (uk.flipside.com) is a free online service, where players can play a range of games, from word, card, casino and board games to the...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

07 Aug 1998 | by NICK PURDOM

Client: Clairol

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