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CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

Launched four years ago, Cityscreen is a real-time text-based magazine, providing news and entertainment to City traders with Reuters terminals.

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

17 Apr 1998 | by JEZ ABBOTT

it was in the shops, but did it sell the product? says David Hancock, computer games editor for the Sunday Mirror ...

STOP PRESS: AxiCom joins forces with JHBS

14 Dec 2001

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

Editorial: Business leaders in the spotlight

03 Apr 1998 | by DAVID MICHIE

. When Gerald Ratner bad mouthed his own products in a public speech, the fortunes of his company ... , not only did he have to resign, but G-Tech s reputation took a battering and the episode put its ... they would be more likely to buy a Virgin product or service because of his reputation. To most ...

DIARY: Introducing - the dress release ...

04 Apr 1996

of paper tissue from its promotional tissue supplier client Dynamic Products. Students Denise Johnson...Introducing - the dress release. When the Leeds office of Greenwood Tighe PR heard Aston College fashion students were seeking alternative materials for costume-making, it stepped forward with miles of paper tissue from its promotional tissue supplier client Dynamic Products. Students Denise Johnson ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

. Even though most publishing processes are carried out using computers, the end product has ... change preference. In the hi-tech sector we re expected to know how to produce CD-ROMs and web ... is sweeping that aside, he says. Yes, the Internet is simpler, agrees Iain Cairns, production ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

InTelMark to contact hair salons in order to maintain brand profile and product sales and identify any ... Late last year the Words Group, which includes the hi-tech PR agency Words etc, bought telemarketing ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

accessory for the hi-tech 1990s. Just whip in a nine-volt battery and your balls and you can ... new foundation, Colour Stay, Revlon sent journalists a white shirt and the product to demonstrate ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

13 Sep 1996 | by SHIRLEY HANLEY

, all press coverage pointed to the seemingly obvious fact that a product calling itself Thickhead ... through this unscathed. As to the product s success, the debate on Thickhead s positioning could leave ... under- 18s are turned off by coverage which says that the product is for them (because they want ...

NEWS: Lynne Franks PR claims a coup with Vous in You

27 Sep 1996 | by ROBERT DWEK

and the irresistible aroma of Carte Noir, as well as an interview with top chef Raymond Blanc, a page of product ...

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