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The Year Ahead for ... Production

12 Jan 2012

Daniel Bergmann thinks closer integration between digital and production will lead to new models...2011 was an interesting year for the world of production and advertising. The continuing ... their products, leading the industry away from more traditional formats. Acceleration of this integrated ... . This amalgamation of digital and production is not only visible in the growth and modernisation of digital ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

SD Shibulal. WPP's specialist tech operation Fabric Worldwide and Infosys have launched joint ...

MEC appoints Jonathan Edwards to data and tech role

24 Apr 2012 | by Nick Batten

MEC has appointed Jonathan Edwards to the newly created role of data and technology services director.

BBH hires Gunning as global tech lead

10 Nov 2011 | by Anne Cassidy

Bartle Bogle Hegarty Group has hired Simon Gunning as its global head of digital media and technology.

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

02 Jun 2011 | by Atifa Silk

? I want to see the core product in the agency change. I want to see agencies hire different kinds ... creative product. The winners will be the ones that see how consumers are going to engage with brands in the future and buy-in the skills to change their core product. The losers will be those who think they can ...

Production Company of the Year: Blink

15 Dec 2011

to be much more than your average production company...., the production company's managing director, when he joined in 1985. It is now home to some of the industry ... , art, music and now fashion are the driving forces behind the shop. Alongside Blink Productions, there ... and the 2010 winner, Rattling Stick - to the title of Campaign's Production Company of the Year. Blink's 48 ...

Product placement 2.0

24 Jun 2008 | by Adam Woods

really engaging experience. This is the tale of product placement 2.0, otherwise known as brand ... are allowed to slot into the content to a depth unheard of in the days of traditional product placement. What sets this type of activity apart from product placement in film and TV, as blasted by culture secretary ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...

Taking risks with productivity

02 Dec 2008 | by David Emin

However, our boss is now challenging the way we do everything and I think he may have had a mini breakdown. He wants us to take risks and try doing things differently, as he believes this could make us more productive. I like my regular routine and believe that if it's not broke, why fix it. I am also ...

Peter Ross made head of Weber Shandwick's tech team

22 May 2012 | by John Owens

Weber Shandwick has made Peter Ross head of its technology division.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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