Click 
to remove filters
Economic pressures to restructure high-tech industries will eventually become irresistible...between being acquired or working within the sphere of larger vendors. The take-away High-tech ...
Almost a quarter of UK consumers have a negative view of the introduction of product placement...The UK got its first taste of product placement in early March with the appearance of Nestle ... think the arrival of product placement on their screens is neither a good nor bad thing. However ... of products placement. Of those who say they notice product placement all the time, 34% think it s a bad ...
Japanese agency,Dentsu, looks into the hit products of 2002 in Japan, giving an in-depth picture...continue to diversify, jit products of explosive scale, that is, the produst capable of attracting consumers of all ages, male or female, and of motivating them to be the first to buy the product are less likely to emerge. Yet despite these circumstances, the hit products of 2002 allowed people to consume ...
Japanese agency, Dentsu, looks into the hit products of 2003 in Japan, giving an in-depth picture...Combine to Create a Free, Vibrant Consumerism" 2003 Hit Products in Japan is published as part of a series that has been chronicling hit products since 1985, and examines and generalizes major trends that represented the "consumer mindset" in 2003. Consumer selections for this year's hit products are based ...
to promote products for men. Here you can see a short video on what skincare products men do buy and whether...Men spent a mere 57m on skincare, such as moisturisers, cleansers and facial scrubs last year, according to the latest research from Mintel. This is a tiny amount when compared with what women splash out, with sales worth more than 10 times that of men's products at 602m. Although sales increased 21% between ...
Consumer attitudes to food production are explored on a regular basis within IGD s consumer ... for this disparity could be that consumers are growing increasingly aware of food production issues, bolstered ... by a similar improvement in interest in food production. Only 11% of respondents said ...
New research from YouGov suggests product placement will not drive brand profile, while 70...had changed to allow product placement. Product placement in UK-produced programming ... ' . More than a third (36%) said they did not even know what product placement was, but 73% admitted to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ...
these products are seen as essential purchases, supermarket discounting has hit brand value. Between 2007 ... of products in this sector. Shower products accounted for 45% of value in 2009; their value grew by 23 ... of engagement consumers feel for the products, which are widely viewed as purely functional. Supermarket ...
. The integrated model allows managers to carefully diagnose the sub-components of new product sales (such ... to capture and understand the wide variety of possible purchase patterns that can occur for a new product ...
on premium food products in the supermarkets, and indulging in good food at home rather than eating out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
