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LONDON - Dennis Publishing has launched a consumer technology review site that mixes expert advice with user product reviews.
WH Smith has hired Marketplace, the brand consultancy, to trial a retail proposition designed to boost sales of high-tech products. The retailer is unveiling 'Electronics Zones' in 20 of its UK stores. The zones bring together WH Smith's mobile phone, consumer technology and home entertainment ...
we never really knew why. The brand was initially communicated via images of high-tech ...
While current figures point to a stable environment, the tech PR industry is always evolving...When tech specialists such as Firefly Communications and Spark Communications fail to appear in the PRWeek Top 50 Tech Consultancies, and when August.One Communications' traditionally strong tech billings ... . The top two, Lewis Communications and Write Image, recorded tech fee income growth of 13 per cent ...
After three years of belt-tightening, there is a feeling that tech PR is no longer on the back ... is picking up. Telecoms is through the worst of it and there's a lot more investment in tech software ... -stage pitch process.' Tech PROs are finding that clients are putting more emphasis on return on investment ...
are seeing tech fee income rise by more than 20 per cent...., Ogilvy PR Worldwide, The Shire Health Group and Weber Shandwick Tech fee incomes - Kinross & Render more than doubled its tech fee income over the year - Brands2Life grew its tech fee income by 49 per cent - Firefly Communications faced a tougher year with a 42 per cent drop in tech fee income. ...
Hill & Knowlton technology practice head Rozz Boy has departed the agency after just seven months in the role.
The additional table features agencies that did not follow correct entry procedure, which led to their omission. However, by fee income these agencies are key players and PRWeek now publishes their details, tech fee income and growth online. This year for the first time data for the Top 150 and league tables ...
LONDON - Video sharing website Dailymotion has launched a new player to provide users with improved playback quality.
competitive person I've ever met'. This could be the result of entering tech PR when the sector was tiny ... cry from today's young tech PROs, many of whom grew up with laptops and the internet in their bedrooms ... before that - a car, or shampoo - was debatable. But in the tech industry, products were launched every ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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