Click 
to remove filters
Daniel Bergmann thinks closer integration between digital and production will lead to new models...2011 was an interesting year for the world of production and advertising. The continuing ... their products, leading the industry away from more traditional formats. Acceleration of this integrated ... . This amalgamation of digital and production is not only visible in the growth and modernisation of digital ...
International tech conference challenges speakers and delegates to 'bring something' to the event....the pun kicked in and I was the arsey one). Picnic is the five-year-old tech-hippy child ... -drinking. Picnic is a curious thing in that it's the only international tech conference outside the US I can think ... all intermingle here, and Yahoo!, Google, Apple (Michael Tchao, the global vice-president of product ...
SD Shibulal. WPP's specialist tech operation Fabric Worldwide and Infosys have launched joint ...
Bartle Bogle Hegarty Group has hired Simon Gunning as its global head of digital media and technology.
Emily Bliss says production houses will need to adapt to a new way of working, influenced...As last year drew to a close, the world of production finally breathed a collective sigh of relief. In the face of big production budget cuts in 2009 and even deeper uncertainty about the future, I am happy ... down to production companies. Advertisers quickly retreated to safe and well-tested marketing ground ...
Consumers in the UK have started to accept product placement around TV programmes following...In an apparent reversal of public opinion, the latest research from YouGov indicates that product ... (72%) of respondents to YouGov's July survey reported they knew what product placement is men more so than women (79% vs. 65%) and nearly half (46%) said real products can make the programme more ...
to be much more than your average production company...., the production company's managing director, when he joined in 1985. It is now home to some of the industry ... , art, music and now fashion are the driving forces behind the shop. Alongside Blink Productions, there ... and the 2010 winner, Rattling Stick - to the title of Campaign's Production Company of the Year. Blink's 48 ...
GARY KNIGHT COMMERCIAL CONTENT DIRECTOR, ITV - In the US, product placement is worth roughly ... in the UK? Product placement has been embedded in the way US clients trade TV campaigns for some time ... is tied into wider spot trading. Product placement in the UK will follow a different path, against a ...
by broadcasters (in particular, ITV) and revealed it was introducing guidelines allowing product placement in UK ... on ITV's Coronation Street. Last week, ITV celebrated the first anniversary of its new product ... , satirists and stand-up comedians - were scathing every time the notion of product placement was raised. Here ...
, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
