19 Oct 2011
| by Andrew Walmsley
Technology companies might have brilliant products, but they don't know how to sell the things....of them promising, and some guaranteeing, ROI.
So much garbled tech-speak, so much buzzword bingo ...
: the most successful company is not the one with the best product, but the one with the best story.
Hence ...
they do it.
So if you fancy working in the tech and internet sector, now could be the time. Please ...
23 Mar 2012
| by John V Willshere
is once again leading the way on innovation. John V Willshere outlines the strategy behind the product....on marketers' calendars.
It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ...
developed something that it is as much about marketing as it is product.
Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
27 Aug 2010
| by Katherine Levy
website for its in-store tech support service....the free quarterly Tesco Tech Support magazine, which launched earlier this year and is published ...
planned for November and February 2011.
The new site offers "how-to" tech videos fronted by Tesco tech ...
, commercial manager, marketing, Tesco, said: "With more than 5,000 products in an ever-increasing range ...
06 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
, and a virtual reality video game that featured products across the PepsiCo portfolio.
Senior ...
-leaders to create pilots of their technologies.
Hopeful companies can submit their products into one of five ...
-to-go" product, which will be evaluated on its ability to impact on PepsiCo s brands or further the soft drinks ...
14 Mar 2012
| by Stuart Derrick
marketplace.
'Once there is traction behind a product or technology, and the marketing spend kicks in ...
and Apple have both been subject to injunctions recently preventing them from selling products due to patent ...
at significant cost.
'As it's far easier now to get products to mass market quickly, IP is much more ...
04 Oct 2011
| by Nicola Clark
PepsiCo samples its brands, by allowing consumers to gift products across their social networks.
Bough ...
.slingshotshopping.com Slingshot is a programme which enables users to add products to their existing online retailers shopping ...
the user to send real products to friends and family by text.
Waxwired Ltd, Flypost (UK) www ...
05 Nov 2010
| by Ed Owen
" of intellectual property (IP) that will help attract hi-tech digital companies to east London's "Silicon Marshes...current copyright law was a barrier to entry for global hi-tech brands.
He noted: "The founders ...
space to create new products and services."
Such changes could give creatives limited use of the IP ...
25 Aug 2010
| by Jennifer Whitehead
by detecting conscious and non-conscious brainwaves.
Products it has made so far are: Master Mind, which can ...
11 Feb 2011
| by Andy Fry
The imminent arrival of product placement will present interesting opportunities for brands...On 1 March 2011, paid-for product placement will be allowed in UK-commissioned TV programmes ...
and sports events, but there is already a well-established practice of semi-official product placement within the UK TV-production sector.
Known as 'prop placement', it is this process that puts authentic brands ...
15 Sep 2009
| by Fiona Ramsay
LONDON - Some of the UK's biggest advertisers are demanding clear guidelines on product placement...is expected to announce changes this week that could lead to the introduction of paid-for product placement by next year. Sony products are already highly visible in Sony Pictures films, but Carl Pring, the company's head of brand and advertising, is sceptical about the benefits of product placement in third ...
to remove filters
