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WH Smith has hired Marketplace, the brand consultancy, to trial a retail proposition designed to boost sales of high-tech products. The retailer is unveiling 'Electronics Zones' in 20 of its UK ... products in one area. Divided into two sections, the zones cover in-the-home and on-the-go product ...
products combining toys and sweets....Hasbro will enter the UK confectionery market next week with a range of interactive candy products combining toys and sweets. The new products include Sound Bites - lollipops which when ... the success of such products in the US, where interactive candy is the fastest growing confectionery sector. ...
Nokia is the latest brand to open a store dedicated to placing its products in consumers' hands...as they want playing with their products. The handset manufacturer has just opened its first experience ... offer the ideal conduit to encourage customers to trade up to higher-priced products. This is a ... of higher-end products. Toshiba, too, is about to launch its first store, in Liverpool. Bang its ...
A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing...A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing ... predictable, really. H-P has been nothing short of a colossus in the high-tech world. Its brand is respected ... phone, it opens consumers eyes to how good these rather pedestrian products can actually look given a ...
lightweight . Now, in the name of accountability and added value, it is becoming quite high-tech ... -and- carries they use, how much space they allocate to product categories, and what equipment they use ... in their appearance. Enthusiasm for Fruitopia was important, too: They were told if they didn t like the product ...
Consumers are not put off buying electronic products, despite the speed with which ... -fifth of people interviewed, 21%, said that they have been put off buying an electronic product in the past year ... 17% said they had no plans to buy any products. More men were put off, with 27% saying ...
Consumers are not put off buying electronic products, despite the speed with which ... -fifth of people interviewed, 21%, said that they have been put off buying an electronic product in the past year ... 17% said they had no plans to buy any products. More men were put off, with 27% saying ...
Today's 50-plus baby-boomer consumers have lived through the tech age, but are grappling...it is relatively familiar and cheap. So it is a shame that this Canon ad fails to target the market, as the product ... . This Sony ad featuring an attractive, bohemian middle-aged woman has strong 'boomer' appeal. But the product ... by mobile phone. This Sony Ericsson ad is too obscure for the 50-plus tech intermediates, but the phone ...
Black Decker is preparing its biggest pan-European digital campaign to promote the new Gel Tech...to raise awareness of the features of the Gel Tech tools. The products feature a malleable, transparent ... of the gel throughout, provides information on the tools and their capabilities. Each product is identified ...
behind a new product - and sources suggest that it has proved popular with consumers. However ... , which aims to have the product in every UK household within five years, admitted there are problems ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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