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CAMPAIGNS: Hi-tech PR - Gestetner waves off its old image

. During the period of the campaign sales of Gestetner s products increased by 25 per cent in the UK ...

FOCUS: HI-TECH PR - Talking on the right lines. According to IT professionals, ISDN is now second

and consumers. Executives in hi-tech PR hope that ISDN will come of age in 1998. ISDN as a connection ... . What has changed is that ISDN is no longer hi-tech. It is what the industry calls second generation ... line - the challenge once again for hi-tech PR people will be to maintain a dialogue with both ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients

for corporate reputation are as important for IT companies as for the users of their products ... for IT vendors is to come clean and clear up as much confusion as possible around their products, even ... and developed a guide covering all its products highlighting any areas where compliance was not 100 per cent ...

INTERNATIONAL: Grayling acquires hi-tech business

PARIS: Grayling France has bought French hi-tech PR agency KOS. The agency counts around pounds...PARIS: Grayling France has bought French hi-tech PR agency KOS. The agency counts around pounds ... not include the brand and its assets, just clients and staff. Grayling France already has a hi-tech ... in internet services, giving Grayling a complete hi-tech service offering. The acquisition ...

Tyco International UK division hunts tech consultancy

TS Communications Services, the rebranded UK telecoms arm of troubled US manufacturer Tyco International, is on the hunt for its first PR agency.

BORDER LINES: Ogilvy names Asian tech head

SINGAPORE: Ogilvy Public Relations has named Michael Rose as head of the agency's Asian technology practice, which commands over pounds 4 million in annual fees. The practice generates 45 per cent of Ogilvy's revenue in Asia. Rose transfers to Singapore from Australia, where he ran a consultancy working...

CAMPAIGNS: HI-TECH PR; Flying the FLAG for fibreoptics

Client: FLAG (Fibreoptic link around the globe) Limited PR Team: EMC Euro PR & Marketing Consultants Campaign: Publicising the first section of FLAG laid in the Mediterranean Timescale: Jan 1996 Budget: pounds 20,000

Ogilvy tempts Flagship’s Quarendon for hi-tech role

, said Quarendon. He plans to double the hi-tech division s fee income inside 12 months by winning ... .coms. Quarendon has a proven track record in hi-tech PR. Before the creation of the Flagship Group last year, he ran his own company Words Group which included hi-tech specialist agency Words Etc ...

NEWS: Profile chosen to talk up BT network’s image

Profile Public Relations, the hi-tech business-to-business specialist, has won a pounds 200...Profile Public Relations, the hi-tech business-to-business specialist, has won a pounds 200,000 account from BT s data networking division Managed Network Services (MNS). The world s largest ... will be market led rather than product led, said Hunt. The PRwill support and translate technical messages ...

Cake to launch broadband product for BT Retail arm

BT Retail's consumer division has hired Cake to handle the launch of its latest broadband product....Aimed at residential customers, the product ... the product would give BT residential customers 'direct, always-on access' and the ability to pay via ... work. Promotional activity for the product is seen by BT as crucial in achieving its target of a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.