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was to contrast the hi-tech, up-beat nature of the Beenz brand against the formality of traditional money ...
With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network put the medium to the test by locking four volunteers in a room for 100 hours with nothing but the internet to rely on for food, clothing and entertainment.
BT Retail's consumer division has hired Cake to handle the launch of its latest broadband product....Aimed at residential customers, the product ... the product would give BT residential customers 'direct, always-on access' and the ability to pay via ... work. Promotional activity for the product is seen by BT as crucial in achieving its target of a ...
the retailer's product range....in communicating its product offering sits with our specialisation in sports and entertainment,' Moore added ...
Camron PR as the first PR agency to promote its home products....Troubled retailer Marks and Spencer, traditionally a frugal employer of PR agencies, has hired Camron PR as the first PR agency to promote its home products. Work started this week on the #100,000 consumer account which was won after a competitive pitch. M s 50-strong PR department ...
to convey detailed product information. A wide range of consumer and trade press was invited ... on arrival testing their product knowledge, with a prize of a World 718 phone and a weekend in New York ...
High street giant Woolworths has hired The Ideas Network for its six-figure product PR account, axing Weber Shandwick. Woolworths head of comms Nicole Lander took the decision after viewing pitches from three agencies for the business, including the incumbent. It is the second time ...
Fuel PR has won an account to launch Germany-based international coffee retailer Tchibo in the UK. The company - Germany's answer to Starbucks - runs a chain of coffee shops and sells its own branded fresh coffee. It has stores across central Europe and Asia, and opened its first two British...
in Japan two years ago and in the US last year, where it met with enormous success. The star product ... , targeting women s magazines and supported by attached nose strip samples. To differentiate the product ... for the product exceeded supply. The agency took the initiative and issued a humorous blackheads are clearly a ...
, revealing details of an all encompassing marketing strategy, and drip-feeding product detail. The PR ... arriving in-store. Simultaneously, Line-Up productions was hired to produce a fashion show ... Team: In-house and Line-Up Productions Campaign: Launch of Linea own-label Timescale: May ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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