Click 
to remove filters
The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
furniture polish category is also losing out as high-tech and disposable products assert their dominance ... , multi-purpose products. The market has grown by 16% in the past five years, to reach an estimated value ... -convenience offerings. However, there remains some room for innovation, especially for products that contain natural ...
Gillette Group UK has hired Hill and Knowlton to handle the product PR launch for a hi-tech...Gillette Group UK has hired Hill and Knowlton to handle the product PR launch for a hi-tech ... a high-impact campaign to launch the new Oral-B toothbrush - called CrossAction - as a hi-tech product, along the lines of Gillette s Mach 3 men s razor, launched last year. Gillette spent ...
Energizer is relaunching the packaging for its range of high-tech batteries to capitalise...for the brand. The revamp is intended to appeal to high-tech consumers, who require batteries with better ... . Boke Boddin, European brand manager for Energizer, said: 'The use of high-drain and high-tech devices ... attributed to the take-up of high-drain products, according to Mintel. In the UK, Energizer's main ...
, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...
Haines McGregor won the task to redesign the products following a three-way pitch. It was briefed to create a consistent image for the brands and distinguish them from imitative own-label rivals. The treatments will seek to appeal to a wider audience by making their benefits clearer on-pack. The packaging ...
to feature product placement added in post-production, while Sky1 is set to air its first show using...The Discovery Networks deal puts K rcher products, including a DIY multi-purpose vacuum ... technology provided by digital product placement specialist MirriAd. The K rcher product placement is part ... current plans and reflects the wide appeal of our DIY products. "In working with HMDG ...
Pharmaceutical giant Roche Products has consolidated PR for its entire portfolio of prescription...Pharmaceutical giant Roche Products has consolidated PR for its entire portfolio of prescription ... product PR across a range of areas including cardiology, respiratory and anti-virals, which houses the company s Aids products. KWT has worked for Roche for two years on the anti-malaria product Lariam ...
LONDON - The BBC has been accused of assisting product placement on Sir Alan Sugar's reality show...health spa and Pets at Home, including lengthy close-ups of product logos. The BBC has strict editorial guidelines on not allowing product placement, and programme makers are required to editorially justify all ... could occur where programme makers inadvertently advertise products but it seems... The Apprentice ...
be appointed by the end of May. The product, which falls within the company's consumer health division, is a market-leading product in the US, but enjoys a relatively low profile in the UK. It is understood that the pitch is being overseen by the product's brand managers within the Novartis marketing department, while ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
