CAMPAIGNS: Product Launch - Warming to benefits of solar power
12 May 2000 | by SUZAN LEAVY
Client: TXU Europe and Greenpeace
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CAMPAIGNS: Product Launch - npower uses H&K for Juice eco product
12 Oct 2001 | by ED SHELTON
Client: npower PR Team: Hill 75,000 On 1 August, npower announced the launch of Juice, its clean electricity product born out of a pioneering relationship with Greenpeace. Juice ... permission process. To raise awareness of Juice and its website so that, ultimately, the product would ...
DIARY: How far should you go when it comes to backing client’s products?
03 Nov 1995
new client s stationery products to service the account while existing stocks are being run down ... products. It s all part of the service, says Leggetter, who says the agency tries, when it can ... client s products does have its limits. One of the campaigns we recently finished ...
FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports
09 May 1997 | by NICK PURDOM
Stuart Maister, managing director of production company The London Bureau, laying down what might...Stuart Maister, managing director of production company The London Bureau, laying down what might be considered the first rule of corporate video production. When we get a new client we like to spend a ... , managing director of production company Creation Communications. In an ideal world, giving a ...
Cohn and Wolfe lands launch PR for Virgin Energy
30 Jun 2000 | by GIDON FREEMAN
Cohn and Wolfe has been handed a product PR launch brief for Virgin Energy, the latest brand...Cohn and Wolfe has been handed a product PR launch brief for Virgin Energy, the latest brand extension in Richard Branson s empire. The agency won the work after a three-way pitch. At the moment ... to consumers over the internet, with Virgin in charge of marketing the product and LE tasked with sourcing ...
Shine secures consumer business in UK for Filofax
05 Apr 2002 | by PETER SIMPSON
Filofax has handed Shine Communications the PR brief to oversee a major product relaunch in a bid
BORDER LINES: PRAGUE - Xerox puts Mmd in the PR picture
13 Mar 1998 | by MAGGIE BROWN
Document processing product manufacturer Xerox has retained Mmd Prague for its corporate...Document processing product manufacturer Xerox has retained Mmd Prague for its corporate and product PR in the Czech Republic following a pitch which included incumbent agency Ewing PR and Burson-Marsteller. Mmd will handle Xerox s product launches through the year, which will focus on digital technology ...
STOP PRESS: Gas firms hire GJW for competition advice
23 Jul 1999 | by SIMON ELLERY
Air Products and Air Liquide, which are in the process of taking over rival industrial gases firm...Air Products and Air Liquide, which are in the process of taking over rival industrial gases firm BOC, have jointly appointed GJW to advise on competition and regulatory issues while the European Commission investigates the deal. ...
Drop in oil prices leads to PR rejig at Enterprise Oil
04 Jun 1999 | by SOPHIE BARKER
Enterprise Oil, the UK s largest independent exploration and production company, has appointed new...Enterprise Oil, the UK s largest independent exploration and production company, has appointed new PR and investor relations heads after an internal reshuffle caused by the collapse in oil prices. Enterprise was earlier this year involved in cost-driven merger talks with its closest independent rival ...
Technology: The Week in Technology
21 Nov 2008
for new product launches via direct comms with parents, third-party affiliations and a media relations ... text price comparison company. The agency will target tech and shopping bloggers with a celebrity-fronted campaign. The service allows people to get the best deals for electrical products and gadgets via SMS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
