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Harvard Public Relations has been appointed by communications firm Transcomm to handle a strategic awareness and positioning campaign for the firm's hi-tech products. Harvard replaces ... on Transcomm brands including intelligent vending machine, inteliVEND and vehicle tracking product TARDIS ...
The hi-tech industry spread its PR net wider last year, demanding more sophisticated...-to-business and consumer knowledge. But this is changing. In the past, hi-tech PR largely involved product ... The hi-tech industry spread its PR net wider last year, demanding more sophisticated ... for PR companies handling hi-tech business, and many report enlarged budgets from current clients ...
Foundry Networks is a US company which specialises in IT networks. It has developed products...Foundry Networks is a US company which specialises in IT networks. It has developed products ... , and to the end-user, why Foundry s product is both beneficial and cost-effective to install. Tactics ... start-up company. Features mentioning the product followed in Corporate Networks, Network ...
NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency...NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency Alexander Communications. Both Ogilvy and Alexander had a hi-tech income of around pounds 6 million ... . Alexander, whose clients include computer products and services giant Hewlett-Packard, and telecom firm ...
. The product was originally developed by two of the founders of Spitting Image, who had worked on the material ... a 'Touch Me, Feel Me' media tour, in which different aspects of the product were highlighted ... , before the campaign. Stuff news editor Will Findlater says: 'Fuse was good at getting products to us ...
career in hi-tech PR, and he will see an anorak. As anyone who works in PR knows, the first image...a career in hi-tech PR, and he will see an anorak. As anyone who works in PR knows, the first ... association with hi-tech PR is propellor heads and trainspotters. The image may be out of date but it has ... are inundated with CVs for vacant positions, hi-tech consultancies receive only a handful. It makes ...
Computer consultants Voyager Networks has hired hi-tech specialist Lewis to mount a UK product PR...Computer consultants Voyager Networks has hired hi-tech specialist Lewis to mount a UK product PR campaign. Fees amount to more than pounds 50,000 for the business-to-business account which was won following a three-way pitch. The incumbent was Smith and Jones PR, which re ...
Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR...Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR ... market product. It can t be sold just on its features and benefits to the consumer as it needs ... combine excellent consumer skills with a working knowledge of hi-tech and a strategic understanding of a ...
-sized companies, it is designed to help workers stay in touch and be as productive when out and about ... with the product. To ensure the BT brand and key messages regarding business productivity and flexible working ... . SECOND OPINION David Vindel, head of technology, Red Consultancy Launching a new product is always ...
down the line, Danny Rogers report Ogilvy Adams and Rinehart rapidly climbed the European hi-tech ... industry solution units, our software and PC business and our various product groups, at local ... , product and solutions elements into an integrated campaign while reducing inefficiencies - one company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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