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Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...

Sheilas' Wheels adds branded products

12 Oct 2010 | by Gemma Charles

to launch a range of branded products in an attempt to tap into fresh revenue streams.

Waitrose to sell products at Shell petrol-station forecourts

23 Nov 2009 | by Joe Thomas

LONDON - Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK...larger number of Shell service stations taking on the convenience products in 2010. The Waitrose products on sale includes sandwiches, wraps and snacks, as well as a small selection of grocery items ... it was in discussions with Boots to trial the sale of product ranges in each others' stores, including Boots supporting ...

Most viewers claim not to be swayed by product placement

04 Mar 2011 | by Ed Owen

New research from YouGov suggests product placement will not drive brand profile, while 70...had changed to allow product placement. Product placement in UK-produced programming ... ' . More than a third (36%) said they did not even know what product placement was, but 73% admitted to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ...

Toyota promotes British production in Auris campaign

28 May 2010 | by Alex Brownsell

the reopening its Swindon production line, which had closed for four months . The ads centred on the Honda ... of resuming production on economic output. Separately, Toyota has also launched a 20m pan-European ad ...

VW delays Beetle campaign due to production difficulties

03 Apr 2012 | by Alex Brownsell

Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.

Citroen ties up with Facebook for 'first' crowsourced production vehicle

03 Apr 2012 | by Alex Brownsell

1 city car, in what it claims is the first crowdsourced production vehicle in the UK....production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing ...

Nissan secures 16-page product placement manga in Monocle

22 Oct 2010 | by Katherine Levy

manga cartoon, which features product placement from car manufacturer Nissan....agent Niels Watanabe and his global adventures and product placement from Prada, American Express ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

become too expensive and that its products are over-processed. *Figures refer to total grocery spend ... products, posted 1% growth, which came from its frozen vegetables, fish and poultry lines. Its sales of red meat, ready meals and potato products continue to decline, however. Young's has capitalised ...

Ford launches exclusive campaign across Microsoft portals and Xbox

04 Mar 2011 | by Sara Kimberley

carrier to tech-savvy dads....), and an MSN.co.uk homepage takeover. The editorial teams at MSN Tech and Gadgets, MSN Him and MSN Cars ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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