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is once again leading the way on innovation. John V Willshere outlines the strategy behind the product....on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
In the past decade, the number of UK productions finding their way to locations abroad has gone up ... and rising prices, the country has found it hard to control the sudden influx of overseas productions. "The ... am," Peter Thwaites, a director at Gorgeous, says. South America is the new production Mecca ...
Digitalisation is forcing post-production houses to seek out new business structures to raise...It has become a do or die world for commercials post-production outfits, in which everyone ... is tackling all aspects of non-linear content, from website design to broadband video production ... . And there seems to be an appetite among agencies for post-production companies to expand their portfolios ...
its positioning as a general merchandise chain by selling clothing and food products....Everyday Low Pricing (EDLP) retailer. Superdrug has just extended EDLP to an additional 1000 products as it ups the ante in its fight against rival Boots. "We want to offer a broader range of products ... the chain to reflect its broader product offer, and said there were no plans to reinstate the position ...
, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...
with Clarins, the high-end beauty and cosmetics retailer, to develop Swarovski-branded beauty products...of the products is likely to bear the name Swarovski Beauty and incorporate some form of crystal embellishment. ...
little jealousy from even your low-tech mates. The letter in this mailer is simple - an invitation to a...But it is the booklet that does the talking. Like a brochure for a boutique hotel, we're treated to a series of shots of contemporary interiors, each enhanced with various B&O products that exude ... at this innovation. My only slight disappointment with the mailer was the size of the production budget. With just ...
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker...think companies owned and managed by families are more likely to make products they can trust, and to treat their employees well. "We'll see more companies follow the lead of [cleaning products firm] SC ... , narcotics, indulgent foods, sensual fabrics and visceral music will thrive, while high-tech environments ...
Nautica, the US sportswear brand, is to launch its own fragrance and beauty products range through...Nautica, the US sportswear brand, is to launch its own fragrance and beauty products range through Unilever. Unilever will develop and market Nautica fragrances and beauty products on a global basis. The move follows several successful fragrance launches by other sportswear brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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