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Unleash the power of production

, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what's even harder is delivering digital production profitably. At the same time, brands ... reputations in minutes and without boundaries. Quality digital production and accuracy is paramount for brand ...

New bakery products help drive Greggs' growth

and said while the chain's best-selling products continued to underpin performance with 2m sausage rolls sold every week, sales of new products had trebled year on year. Greggs now plans to open 40 shops ...

Laurence Green: Fast-food nation shows a healthy appetite for product

, importance to marketeers: a culture that still lionises great product and great service. Right now, New ... . This all-American appetite for great products and service is a healthy complement to adland's occasionally ... the contribution of advertising or at least diminish the contribution made by humble "product". This despite ...

Biggest brands: Top 10 brands by product category 2008

become too expensive and that its products are over-processed. *Figures refer to total grocery spend ... products, posted 1% growth, which came from its frozen vegetables, fish and poultry lines. Its sales of red meat, ready meals and potato products continue to decline, however. Young's has capitalised ...

KFC trials 'healthier' griddled chicken

griddled chicken product in the UK market...., and as a 'mix and match' option in a bucket with the original fried chicken product. The launch ... will feature the ciabatta product; a second will focus on how the chicken is prepared in-store. The product ... Tilling, said the product would be made available nationally if the trial proves successful. She added ...

Plum baby food makes PizzaExpress debut

LONDON - PizzaExpress is introducing two products made by babyfood company Plum onto its menu....The products are for babies aged from four months and comprise Plum's pesto-style Spinach, parsnip basil as a main course and its Blueberry, banana vanilla recipe for dessert. This marks the first time Pizza Express has placed branded food on its menu. Speaking about the partnership, Plum Baby chief ...

Costa Coffee rolls out 'sharing' variants

Costa Coffee is aiming to take on arch-rival Starbucks with the launch of two coffee products..., said: "The softbrew and cafeti re products will address the needs of customers who want to share ...

KFC takes on McDonald's with coffee ads

KFC is launching an ad campaign promoting its espresso products as it attempts to emulate McDonald...McDonald s has benefited from selling freshly ground coffee, in an effort to shake off its downmarket image. In 2010, it became the biggest seller of coffee in the UK, ahead of Starbucks and Costa. Now KFC is to follow suit as it aims to challenge perceptions that it offers only chicken products ...

McDonald's 'he's happy' by Leo Burnett

McDonald's has launched a campaign celebrating the role its products play in the everyday lives

Burger King to start selling Spam

Burger King is reinventing Spam for 2011 by including the product in one of its sandwiches, the BK

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.