10 Feb 2010
| by Sara Kimberley
with user product reviews....for the increasing number of shoppers who buy, research and compare technological products online. It has secured ...
to enable users to find the products that match their needs, compare them with other products and take advice. Users are also able read aggregated reviews from previous buyers of the product using buyer ...
07 Nov 2011
| by Arif Durrani
MirriAd, the digital product placement specialist, has forged a new partnership with WPP's MEC..., for the technological development.
The company has already used its technology to insert product placement ...
comes as broadcasters are realising the benefits of "seamless and natural looking digital product ...
for product placement earlier this year but to date only a few high-profile deals have been run.
The UK got ...
10 Sep 1998
| by STEVE BELL
products combining toys and sweets....Hasbro will enter the UK confectionery market next week with a
range of interactive candy products combining toys and sweets.
The new products include Sound Bites - lollipops which when ...
the success of such products in the US, where interactive candy
is the fastest growing confectionery sector.
...
23 Mar 2012
| by John V Willshere
is once again leading the way on innovation. John V Willshere outlines the strategy behind the product....on marketers' calendars.
It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ...
developed something that it is as much about marketing as it is product.
Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
01 Jun 2004
| by MediaWeek
The “aspirational” youth market is the target for a joint venture from Capital Radio and i.Tech...partnership with i.Tech’s – part of the manufacturer, Hutchison – to develop high-specification, Xfm branded ...
, and will be co-designed and branded by Capital Radio and manufactured in the Far East by i.Tech. James Bethell, head of business development for Capital Radio, said the product was filling a gap ...
09 Aug 2010
| by Jennifer Whitehead
range of games and add-ons that can be incorporated into social networking sites. It is behind products ...
that there were "no detailed product plans right now", announcing the deal on the Google Blog .
Glazer said ...
06 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
, and a virtual reality video game that featured products across the PepsiCo portfolio.
Senior ...
-leaders to create pilots of their technologies.
Hopeful companies can submit their products into one of five ...
-to-go" product, which will be evaluated on its ability to impact on PepsiCo s brands or further the soft drinks ...
07 Sep 2011
| by Maisie McCabe
to sign up for Hi-Tech Media's new national digital outdoor advertising network in the restrooms of bars....
The addition and expansion of the vending machines to the Hi-Tech portfolio follows Hi-Tech's purchase of a ...
-related products such as lip balm and dry shampoo in the women s toilets, while the vending machines in men ...
in the ladies' toilets, due to the longer average dwell time in the female toilets.
A spokesman for Hi-Tech ...
01 Nov 2010
| by Sarah Shearman
-president of product, technology and operations at FAN, who will become the Rubicon Project s CTO. FAN's sales staff ...
29 Mar 2011
| by Daniel Farey-Jones
Twitter has brought back co-founder and former chief executive Jack Dorsey to lead its product....
Williams himself stepped down in October last year to focus on product development , appointing chief ...
-president of product, announced his resignation on stage at the Le Web conference in Paris .
Twitter has now placed Dorsey in charge of product development but he will keep his role as chief executive of Square ...
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