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WH Smith has hired Marketplace, the brand consultancy, to trial a retail proposition designed to boost sales of high-tech products. The retailer is unveiling 'Electronics Zones' in 20 of its UK ... products in one area. Divided into two sections, the zones cover in-the-home and on-the-go product ...
Nokia is the latest brand to open a store dedicated to placing its products in consumers' hands...as they want playing with their products. The handset manufacturer has just opened its first experience ... offer the ideal conduit to encourage customers to trade up to higher-priced products. This is a ... of higher-end products. Toshiba, too, is about to launch its first store, in Liverpool. Bang its ...
website for its in-store tech support service....the free quarterly Tesco Tech Support magazine, which launched earlier this year and is published ... planned for November and February 2011. The new site offers "how-to" tech videos fronted by Tesco tech ... , commercial manager, marketing, Tesco, said: "With more than 5,000 products in an ever-increasing range ...
Consumers are not put off buying electronic products, despite the speed with which ... -fifth of people interviewed, 21%, said that they have been put off buying an electronic product in the past year ... 17% said they had no plans to buy any products. More men were put off, with 27% saying ...
Consumers are not put off buying electronic products, despite the speed with which ... -fifth of people interviewed, 21%, said that they have been put off buying an electronic product in the past year ... 17% said they had no plans to buy any products. More men were put off, with 27% saying ...
screens, screen projectors and audio products, and would offer a full in-home installation and maintenance ...
including Boeing, Kimberly-Clark, McDonald s and Merck all reporting. The tech sector will be the most ... to increase production. This is despite oil trading at $114 a barrel (it s more than doubled in a year ...
The retailer is switching from a strategy of placing its high-tech gizmos behind glass to displaying them on the shop floor. It wants to allow consumers to interact directly with the products. It is also introducing interior backdrops showing images of people interacting with products. The first ...
The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
Consumer electronics manufacturers and retailers are set to lose £600 million this year because they don't know how to connect with women, according to a report from Saatchi & Saatchi.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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