Best of the tech blogs
26 Jun 2008
" instead?' Hear hear. Perhaps we could create a list of 'non-words' for the tech PR community: leverage ... the product or service is truly unique). Posted by Ged Carroll, Waggener Edstrom renaissancechambara ...
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Cirkle wins six-figure brief to promote gadget brand Oregon Scientific
29 Jun 2010 | by Peter Hay
of consumer tech products....The range of gadgets retail in more than 35 countries and include LCD clocks, weather stations, cameras and electronic learning devices. Cirkle s lifestyle and leisure division will lead the account and will start by launching a range of wellbeing products on to the market. Social media, consumer and b2b ...
Best of the tech blogs
29 Aug 2008
. Apple has maximized the opportunities you get when you have a great consumer product (I think the iPhone ...
Say.Tech at Say Communications
02 Jan 2009 | by Say Communications
Say Communications saw healthy growth in tech fee income of 51 per cent in 2008, driven by organic....saycomms.co.uk Ranking in Tech Top 40: 24 % growth in tech fee income: 51% Ranking in Top 150: 119 Tech fee ... Exceeding Expectations Three best tech client or campaign wins: Vyke Communications, Pitney Bowes Business Insight, Blackboard Tech highlights of 2008: Say experienced a healthy amount of organic ...
Andrew Walmsley on Digital: The tech sector needs you
19 Oct 2011 | by Andrew Walmsley
Technology companies might have brilliant products, but they don't know how to sell the things....of them promising, and some guaranteeing, ROI. So much garbled tech-speak, so much buzzword bingo ... : the most successful company is not the one with the best product, but the one with the best story. Hence ... they do it. So if you fancy working in the tech and internet sector, now could be the time. Please ...
Paragon shakes up tech account
27 Apr 2006
on demonstrating how Paragon products deliver tangible business benefits for customers. The agency will target IT ...
Top 50 Tech consultancies 2006
08 Jun 2006 | by Robert Gray
- where the trend continued for moving B2B products into the consumer space - was much more bullish ... of £58m. This year, a tech agency needed more than £100,000 of fee income just to get into the table ... for about five years,' says Brands2Life co-founder Giles Fraser. The agency saw its tech fee income rise ...
Opinion: High-tech firms are backwards about branding
25 Mar 1999 | by LAURA MAZUR, a freelance marketing jour
A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing...A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing ... predictable, really. H-P has been nothing short of a colossus in the high-tech world. Its brand is respected ... phone, it opens consumers eyes to how good these rather pedestrian products can actually look given a ...
Tech giant Google backtracks over concerns with Google Buzz privacy settings
16 Feb 2010 | by Peter Hay
A barrage of negative publicity has forced Google to modify its most recent product launch, Google...The tech behemoth released the social media platform last week to a wave of negative coverage over ... Communications, said: What's odd is Google usually releases products with beta labelling, but the software doesn't change a great deal. In this case, the mirror image occurred: Google released the product out of beta ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
