Hi-tech outfits fuel ad growth
14 Aug 2000 | by JEREMY LEE
into strong increases in TV and press adspend. Fletcher noted that it was new product lines rather than ...
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Opinion: High-tech firms are backwards about branding
25 Mar 1999 | by LAURA MAZUR, a freelance marketing jour
A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing...A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing ... predictable, really. H-P has been nothing short of a colossus in the high-tech world. Its brand is respected ... phone, it opens consumers eyes to how good these rather pedestrian products can actually look given a ...
PM calls for review of copyright law to develop hi-tech London
05 Nov 2010 | by Ed Owen
" of intellectual property (IP) that will help attract hi-tech digital companies to east London's "Silicon Marshes...current copyright law was a barrier to entry for global hi-tech brands. He noted: "The founders ... space to create new products and services." Such changes could give creatives limited use of the IP ...
PC World trials in-store high-tech home zones
17 May 2006 | by James Quilter
screens, screen projectors and audio products, and would offer a full in-home installation and maintenance ...
City Republic: Big week for US news as tech giants report
21 Apr 2008 | by Stephen Foster
including Boeing, Kimberly-Clark, McDonald s and Merck all reporting. The tech sector will be the most ... to increase production. This is despite oil trading at $114 a barrel (it s more than doubled in a year ...
by the downturn in the tech sector Cordelia Brabbs asks how the 'chipmaker' can drive awareness of its wider
26 Apr 2001 | by CORDELIA BRABBS
A microchip. Admittedly not the sexiest product to market, but Intel has, through a huge adspend ... fortnight ago, proving that while its product may not be the most accessible, it is achieving stand ... areas of technology to encourage PC purchase. By extending the value of PCs with consumer products ...
Sony: Enough technology, now for the brand
15 Nov 2006 | by Jane Simms
Plagued by tech glitches and product delays, Sony must refocus its marketing strategy...they associate with reliability and the latest in high-tech gear. This is the company that launched products ... mentality. 'Technology companies suffer from a mismatch between innovation, production and marketing, which ... of products means the manufacture of components is often outsourced, making it more difficult to control ...
Age Concern ties with tech brands
19 Jul 2006
Intel, Microsoft and BT have forged an alliance with charity Age Concern in an attempt to tackle the problem of 'digital exclusion'.
DIRECT: Sony Data Media selects WDPA for data storage DM
16 Nov 2000
high-tech data storage products....Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products. The appointment, which follows a pitch against two unnamed agencies, will see WDPA promote sales of products including floppy discs and CD-R through distributor ...
PUBLIC RELATIONS: Redirecting the high-tech message - New technology is a burgeoning area for PR
04 Mar 1999 | by STEPHANIE FRANCE
High-tech is the fastest-growing sector of the PR industry, and it is the most challenging...High-tech is the fastest-growing sector of the PR industry, and it is the most challenging ... of the first boom, the average high-tech PR agency was staffed by computer nerds , adept only ... the ground-breaking technology of a product, and more about how it can improve our lives ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
