15 May 2012
| by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
, but claimed that Twitter is recording healthy growth from all three types of ad product.
Agency sources ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
24 Mar 2012
| by Gemma Charles
) and Subway each made commitments to cut the calories of their products.
The commitments include:
Asda will develop a new reduced-calorie brand across a range of products that will contain at least 30 ...
Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...
02 Mar 2012
| by Matt Cartmell
of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ...
of chickens, turkeys, ducks and geese, the BPC speaks on all parts of the production chain: breeding, hatching ...
28 Feb 2012
| by Gemma Charles
of brands.
"We take our products to the hands of consumers in new and exciting ways to drive brand engagement, as well as product trial, and we look forward to continuing to do this under the new code ...
01 Mar 2012
it is up to marketing to sell new product development ice to the Eskimos. In other cases it's the opposite ...
' to such involving products; neither is it required to crow about services that generate fame of their own accord ...
was not so certain. Meanwhile his competitor, 118 118, created an innovative product and a mould-breaking ad ...
19 Apr 2012
| by Matt Cartmell
nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he ...
30 May 2012
's products. That is a problem. If the marketers have retreated - or been pushed back - into operating in a ...
and evolve its products and services in response. ...
26 Mar 2012
| by Gemma Charles
have the unintended consequence of advertisers of non-alcoholic products facing a "very overcrowded ...
inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...
29 Mar 2012
| by John Owens
Gas UK represents more than 200 members, including exploration and production operators. ...