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is once again leading the way on innovation. John V Willshere outlines the strategy behind the product....on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
marketplace. 'Once there is traction behind a product or technology, and the marketing spend kicks in ... and Apple have both been subject to injunctions recently preventing them from selling products due to patent ... at significant cost. 'As it's far easier now to get products to mass market quickly, IP is much more ...
Daniel Bergmann thinks closer integration between digital and production will lead to new models...2011 was an interesting year for the world of production and advertising. The continuing ... their products, leading the industry away from more traditional formats. Acceleration of this integrated ... . This amalgamation of digital and production is not only visible in the growth and modernisation of digital ...
for client products and services. He said: I am delighted to be joining the technology team at The Red ...
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...Under his proposition, the Tech City Investment Organisation would move its operations across from ... size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...
specialist focused on venture capital-backed tech businesses....The London-based agency starting trading this week following Meacher's departure from tech agency Hotwire last week. FieldHouse will seek to tap into government efforts to reshape the UK economy around technological and digital innovation, and initiatives such as Tech City in east London. Meacher said ...
SD Shibulal. WPP's specialist tech operation Fabric Worldwide and Infosys have launched joint ...
MEC has appointed Jonathan Edwards to the newly created role of data and technology services director.
by broadcasters (in particular, ITV) and revealed it was introducing guidelines allowing product placement in UK ... on ITV's Coronation Street. Last week, ITV celebrated the first anniversary of its new product ... , satirists and stand-up comedians - were scathing every time the notion of product placement was raised. Here ...
The annual technology showcase is the place to spot the potential of recent tech developments...with the ability to focus on the topics and products/technology at hand, make these discussions quick, to the point ... Yahoo! is doing with Tom Hanks' production company Playtone. They will produce, along with Reliance ... - it is putting every bit of its muscle behind a good product experience. And Intel is entering the smartphone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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