Unilever looks to lure indulgent ice-cream fans
21 Apr 2011 | by John Reynolds
woman s boyfriend turning into a soft teddy bear. The campaign will also run across outdoor, digital ...
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Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
products, including a teddy bear gingerbread biscuit sporting a Union Jack T-shirt, and limited ...
BBC Children in Need appoints marketer to push Pudsey and Blush
01 Apr 2011 | by John Reynolds
on pushing key assets, such as teddy bear mascots Pudsey and Blush. ...
12 step guide to social media search
15 Feb 2011 | by Trevor Clawson
content," says Teddie Cowell, chief executive of digital agency Guava. "Some members of your audience may ... or not to respond," says Teddie Cowell, chief executive of digital agency Guava. Ramany-Singh agrees, saying ...
Jeremy Lee on Media: It is broke, so fix it
27 Jul 2010 | by Jeremy Lee
leader Al Tabor in London in 1940. However, songwriter Jimmy Sheridan, who also wrote Teddy Bears' Picnic ...
Simple overhauls baby range to increase share
05 May 2010 | by Alex Brownsell
Teddy as a brand figurehead for the range. Although the grey teddy bear character has been licensed ...
Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas
24 Nov 2009 | by Suzy Bashford
for their offspring, such as teddy bears and wooden train sets. However, according to John Lewis toys and books ...
Raleigh returns to TV advertising after 12 years
11 Nov 2009 | by Sarah Johnson
bikes from the Raleigh range, the Striker for boys and the Tatty Teddy for girls. Mark Gouldthorp ...
Cadbury to launch animated campaign for Make-A-Wish partnership
21 Sep 2009 | by Fiona Ramsay
animation featuring characters such as a racing driver and a teddy bear, who build star shaped wishes ...
Kit Heath launches kids' jewellery site
20 Jul 2009 | by Fiona Ramsay
necklaces and bracelets with colourful charms of daisies, hearts, unicorns, dolphins, teddy bears ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
