The Marketing Profile: Philip Clough of The Body Shop
19 Aug 2008 | by Jemima Bokaie
, with a small group called Teddy Exports in India as its first supplier. 'It is absolutely phenomenal ...
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The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
of teddy bears, the 42-year-old struggles to find words to describe his first experience of the toy store...', he says. 'We were greeted by giant, automated teddy bears, I was totally overwhelmed.' He pauses ... offerings. He is introducing a 'Hamleys family' of characters, including its iconic teddy bear and the toy ... . One thing is sure: the anniversary event will be far more overwhelming than the automated teddy bears ...
BBC Children in Need set to roll out new-look icon
12 Sep 2007 | by Ed Kemp
and the first redesign of its teddy-bear mascot, Pudsey, in its 22-year history.
BBC Children in Need set to roll out new-look icon
11 Sep 2007 | by Ed Kemp
and the first redesign of its teddy-bear mascot, Pudsey, in its 22-year history.
Direct choice: Waitrose
04 Jul 2007 | by David Harris, Ex-creative director, Lida
Sitting around a folded-out piece of direct mail, various teddies were being 'fed' the items printed on the page. On closer examination, I discovered a picnic blanket adorned with exquisitely art-directed produce from Waitrose. Crimini Mushrooms, Moody's Rosary Ash Goat's Cheese and other equally tempting ...
Direct choice: Listerine
13 Jun 2007 | by Caitlin Ryan, Executive creative director, Proximity London
With a pale-green background and cuddly teddy bear, I wondered whether something had gone awry with this mailer. But all is not what it seems. On opening the pack, the bear reveals its sharpened teeth and claws, and normality is restored with the message 'It's still just as tough on plaque and bacteria'. Phew ...
Brand Health Check: Lanson
14 Feb 2007 | by Melanie Godsell
Along with roses, chocolates and fluffy teddy bears for someone special , a bottle of bubbly is a Valentine s Day staple. However, if recent sales figures for the Lanson brand are anything to go by, one Champagne house will not be toasting its success today. Lanson recorded a 9.2% decrease in volume sales ...
Careers: What's it really like inside - Hamleys
31 Jan 2007
particularly interesting about your office? We have giant teddy bear armchairs in reception, a family of soft ...
Adwatch: KFC - 'Henry starves'
29 Nov 2006 | by Richard Flintham, Executive creative director, Fallon
't. The client-agency team is so much better than a 'Girl feeds teddy at table as family watches, until she ...
Retail News brief: Build-A-Bear Workshop to expand
12 Jul 2006
Build-A-Bear Workshop, the US chain where customers can create their own teddy bears in
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
