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Marketing video: Telecoms round table

20 Oct 2009 | by Staff

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo...selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...

Teletext on 4 hires Telecom Express

23 Jun 2004

agency Telecom Express to manage its telephone dating service Falling4U.

Telecom Express completes buyout from AMV BBDO

07 Sep 2004 | by Staff,

LONDON - The management of response handling company Telecom Express has completed its buyout from...The buyout of Telecom Express Limited was led by New Telecom Express, a vehicle formed by Telecom Express's management. AMV bought the telemarketing specialist Telecom Express in 1998. It initially paid ... . The acquisition allows Telecom Express to pursue the development of its business in the automated response ...

Alpha Telecom hands direct response brief to KBK

02 Feb 2005 | by Ben Bold,

LONDON - Alpha Telecom has hired Keevill Barton Kershaw to handle its £2m advertising business....are handled by Zed Media and are not affected by the appointment. The telecoms firm, which is a subsidiary ...

Prospect Swetenhams offers refreshed telecoms file

05 Jan 2006 | by by Staff

LONDON - Prospect Swetenhams is making available almost 12,000 email addresses of senior telecoms...The 11,800 are described as leaders, decision-makers and innovators in today's telecoms market working across the hi-tech industry. With high-quality editorial including comprehensive coverage of service provider technologies and applications, Telecommunications Magazine attracts executives, including ...

LBM updates telecoms system as business expands

11 Nov 2004 | by Daniel Farey-Jones,

LONDON – Telecom company Thus is to update telemarketing agency LBM's Middleton call centre

Telecoms industry call centres at bottom of satisfaction table

12 Oct 2005 | by by Daniel Farey-Jones

LONDON – Telecoms sector call centres have the lowest caller satisfaction rating out of all...the maximum customer satisfaction rating possible. The telecoms sector had the lowest score at 43%, while ... , with a satisfaction rating of 49%. The report also found that the telecoms and finance sectors ... by respondents was 3.1%, but some admitted over-dial rates of more than 10%. By sector, telecoms, finance ...

DMIS anticipates increased use of DM by telecoms sector

26 Apr 2005 | by by Daniel Farey-Jones

LONDON – Marketers facing increasing competition in the telecoms sector should investigate direct...According to DMIS research, more than one third of consumers want to change their telecoms ... to them. New entrants to the telecoms sector have already had an impact on pricing. Operators ... that a quarter of consumers have not yet been mailed by any telecoms company, providing a big opportunity ...

Direct News: British Gas plans telecom activity

21 Apr 2004

business-to-business telecoms service under the British Gas brand in May.

Centrica in integrated push for BG telecoms brand

22 Apr 2004 | by Staff,

of a business-to-business telecoms service under the British Gas brand in May.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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