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TNS merges telecoms and IT for single technology sector

LONDON – Taylor Nelson Sofres is merging its existing telecoms and IT research divisions to create...The new technology division will enable TNS to expand its expertise on the wireless, mobility and entertainment industries. In particular, TNS is planning to focus on the impact of applications such as gaming ... , IT, entertainment and media are rapidly merging. Mobility in both IT and telecoms is critical for all ...

CAREERS: Study taps into IT industry jobs - A survey of marketing in the IT and telecoms industries throws new light on jobs in these fast-developing sectors. Jane Bainbridge reports

less than men, has again reared its ugly head, this time in the IT industry....The one depressing fact that seems to emerge from every employment survey, that women are paid less than men, has again reared its ugly head, this time in the IT industry. The Foundation, a ... , surveyed its members to find out what the typical IT marketing manager is like. The research ...

PR LEAGUE TABLES: High-tech shops tackle slowdown - As the IT sector has turned from boom to gloom, high-tech PR specialists have broadened their offer to support a wider range of telecoms and e-businesses

was 'amazingly helpful' to the agency last year, but suddenly 'it's like having a foot chopped off ... , Virgin Net, and wireless software company Brience. It has reduced its exposure to dotcoms, but still ... MacLaurin reports that a decision to extend its client base into telecoms and computer games meant ...

PR LEAGUE TABLES: High-tech shops tackle slowdown - As the IT sector has turned from boom to gloom, high-tech PR specialists have broadened their offer to support a wider range of telecoms and e-businesses

was 'amazingly helpful' to the agency last year, but suddenly 'it's like having a foot chopped off ... , Virgin Net, and wireless software company Brience. It has reduced its exposure to dotcoms, but still ... MacLaurin reports that a decision to extend its client base into telecoms and computer games meant ...

CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports

There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing.

 

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