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Ofcom introduces tougher rules for telecoms

LONDON - Ofcom has introduced tough new rules that could see telecom companies fined up to 10...The regulations, called General Condition 24, prohibit telecoms providers from engaging ... or pretending to represent another company. They also require telecoms companies to keep better records ... complaints about telecoms mis-selling per month over the past year. It has investigated 14 companies ...

Marketing video: Telecoms round table

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo...selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...

Sector Insight: Fixed-line telecoms

Fixed-line telecoms operators have a big problem: many people these days make do with their mobile ... , and even those that do have a landline are using it much less. Telecoms operators are therefore ... are more willing to switch utility providers these days, and the trend is reflected in the telecoms sector ...

Tesco Telecoms kicks off digital review

LONDON - Tesco Telecoms is reviewing its digital arrangements and has begun to approach agencies...-fareast-language:#0400; mso-bidi-language:#0400;} The brief will include an overhaul of the Tesco Telecoms online ... Tesco Mobile brand's in-store presence. Tesco Telecoms has previously used agencies including Ruby ...

Telecoms firms banned from locking customers into contracts

, TalkTalk and Titan Telecoms, which tie landline and broadband customers into repeated minimum contract...Ofcom estimates that 15% of UK residential customers are currently on rollover contracts, where you need to opt-out to end the relationship. Telecoms giant BT is the largest communications provider ... Adept Telecom, Axis Telecom, Eze Talk, iTalk, TalkTalk Business, Titan Telecoms, and Optimum Calls ...

TalkTalk still most complained about telecoms provider

TalkTalk is still the most complained about telecoms provider, following an increase in the number...from the telecoms provider. Ofcom received 0.61 complaints per 1,000 customers in regards ... broadband provider after TalkTalk. Virgin Media and Sky were the least complained about telecoms ...

TalkTalk and Three top telecoms complaints league

to give telecoms providers an incentive to improve their customer service." ...

Roundtable: Send your questions to our mobile and telecoms marketing experts

marketers in the telecoms sector....loyalty; and the role of retail and face-to-face contact as part of a telecoms brand-marketing plan ...

Round table report: Telecoms marketers discuss brand loyalty in a price-driven market

;} For our latest 'Opening Up' round table, Marketing and Yahoo! invited a select panel of telecoms marketers ... -fareast-language:#0400; mso-bidi-language:#0400;} Marketing video: Telecoms round table 'I think a lot ... for the mobile telecoms industry; however, they are hesitant to get carried away. 'iPhone has broken the link ...

Brand Health Check: Everything Everywhere

The latest results show the jury is out on the success of the telecoms venture.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.