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London Olympics unveils final sponsor categories

Chris Townsend, commercial director for the organising committee, made the announcement Thursday afternoon in an address to potential sponsors of the games. The other categories are banking, insurance, oil and gas, utility services, automotive and telecoms. Lloyds TSB is set to become first brand to sign up ...

Vodafone launches F1 video in social media push

The telecoms company launched a competition on its Vodafone Racing Facebook page in May, offering a fan the chance to direct the film, which features behind the scenes footage from an F1 team and interviews with Hamilton and Button. The activity was devised by digital production agency Wing ...

Autoquake appoints former Expedia president to CEO role

held a number of roles with Swedish telecoms company Tele2. He left Expedia in November 2008 following ...

And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more

Carphone Warehouse's telecommunications business is examining the case for becoming a television operator after buying the UK assets of Tiscali, the Italian telecoms company. Source: Financial Times Toyota is considering producing a hybrid version of its Auris hatchback model in the UK that would be its ...

And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

Mortgage approvals grew by 19 per cent between January and February, signalling that the housing market is beginning to show signs of recovery, according to figures from the Bank of England. Source Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which ...

Vodafone recruits head of brand strategy from Honda

is following his former boss Simon Thompson into the telecoms sector. Since former Honda marketing director ...

Editor's comment: A silver lining amid the gloom

in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double ...

Report values European sports sponsorship at €6.7bn

sports sponsor is Deutsche Telecom, which spends an estimated 90m a year in the market, while the UK ...

What were the marketing moments of the last 75 years?

Service launches 1984 - British Telecom privatisation features Tell Sid campaign 1985 - Comedian Ernie ... shock ads 1991 - British Telecom rebrands to BT 1991 - Gerald Ratner s crap moment 1992 - Tesco ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

of music once it s been pressed into service by, say, a telecoms corporation? Even worse is when ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.