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And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit

countries, according to a survey published by Ofcom. Source: The Daily Telegraph France Telecom ...

Phone firms test ads and free calls offers

The launch of telecoms companies offering customers free calls if they listen to ads is continuing...The launch of telecoms companies offering customers free calls if they listen to ads is continuing, despite the apparent failure of previous attempts. US company Cortex Telecoms, which ... . But other similar launches have been less successful. Freedom Telecom, a UK company offering a similar ...

Nortel in brand push

Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a pan-European ad campaign. Nortel recently merged with computer firm Bay Networks and has developed a campaign called Share a Thought to increase brand and service recognition ...

Vodafone launches new Eurostar screens

Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new

Manchester 2002 signs up further pounds 12m in backing

of sponsorship this week after signing deals with Atlantic Telecom, Guardian Media Group and Adecco....Manchester 2002, the organiser of the next Commonwealth Games, has pulled in pounds 12m of sponsorship this week after signing deals with Atlantic Telecom, Guardian Media Group and Adecco ... Telecom has signed a package worth pounds 8m to act as official telecoms supplier to the Games. Guardian ...

BT to add 180 internet kiosks to BAA's London airports

LONDON - British Telecom has won an £18m contract to fit up to 180 of its new internet kiosks

STOP PRESS

, has been appointed as marketing director of World Telecom. Esberger, who started at the company...Simon Esberger, the former marketing director of Mercury Cellnet and Haagen-Dazs brands in the UK, has been appointed as marketing director of World Telecom. Esberger, who started at the company this week, left Cellnet last year. World Telecoms provides an integrated range of value ...

STOP PRESS

The ITC is banning television ads which use small print. Car, telecoms and airline ads, which use...The ITC is banning television ads which use small print. Car, telecoms and airline ads, which use the text to explain special conditions will be the worst affected. BT attracted the most complaints last year by consumers claiming its discounts were not clear enough. Aston Villa striker ...

REVIEW: Marketing and advertising news in the week’s press

NTL, the media and telecoms company, is to sponsor both halves of Glasgow s Old Firm , Celtic...NTL, the media and telecoms company, is to sponsor both halves of Glasgow s Old Firm , Celtic and Rangers, in a four-year deal worth up to pounds 13 million for the clubs. This is the first time in more than a decade that the two clubs have worked with a joint sponsor and is the largest deal of its ...

MOVERS

, Telecom NZ and the NZ Symphony Orchestra accounts...., Telecom NZ and the NZ Symphony Orchestra accounts. Opus radio sales has recruited two ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.