The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, personal care, telecoms, social media and charitable sectors. 'We know that many brands ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Scotiabank 9,627 -4% -9 84 Telecom Italia 9,572 -18% -5 85 ... % 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.2%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major spenders ...
Telecoms giant O2 calls on John Doe to increase 'sense of cool'
01 Feb 2012 | by John Owens
Telecoms firm O2 has brought in fresh agency support as it seeks to increase its 'sense of cool...-rate billing, without users' knowledge. O2 is the second largest mobile telecoms provider in the UK after ...
Orange tackles tablet market with low-priced Android device
10 Jan 2012 | by Sarah Shearman
Orange, the Everything Everywhere-owned telecoms brand, is entering the tablet market with its
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
-placed telecoms company on the list. Bill Eyres, head of sustainability at O2 UK Telefonica Europe, said ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
, including Singapore and Egypt, was drawn to the telecoms world in 2005, when he became a senior marketer ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
