Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.2%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major spenders ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Scotiabank 9,627 -4% -9 84 Telecom Italia 9,572 -18% -5 85 ... % 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
will make you say Wowcher today? Profero, Asos marketplace Technology Telecoms ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
, telecoms and consumer goods advertising. Search spend by year Paid-search continues ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ... 10% Technology 10% Travel transport 9% Telecoms 9% Technology 7 ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
among big-spending brands as the COI slides down the table Last year, telecoms companies spent a lot ...
Vodafone launches F1 video in social media push
08 Dec 2010 | by Sarah Shearman
The telecoms company launched a competition on its Vodafone Racing Facebook page in May, offering a fan the chance to direct the film, which features behind the scenes footage from an F1 team and interviews with Hamilton and Button. The activity was devised by digital production agency Wing ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
Last week Consumer Focus, the organisation that fights for consumer rights, fell victim to the spending review axe. It will be abolished in 2012, saving the taxpayer about 5m a year. Who will take up the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
