Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.2%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major spenders ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Scotiabank 9,627 -4% -9 84 Telecom Italia 9,572 -18% -5 85 ... % 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
few years. Switched focus In the past, the funds bought up manufacturing, mining and telecoms ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
among big-spending brands as the COI slides down the table Last year, telecoms companies spent a lot ...
Latitude wins Snow+Rock digital brief
16 Feb 2011 | by Ed Owen
Latitude won the contract, in partnershsip with ecommerce provider BT Fresca, on the back of work for Fitness First and Tesco Telecoms. The agency, which was acquired ealier this month by CallCredit for an undisclosed sum , will take the pay-per-click and SEO accounts but not the retailer's display brief. Kevin ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
Last week Consumer Focus, the organisation that fights for consumer rights, fell victim to the spending review axe. It will be abolished in 2012, saving the taxpayer about 5m a year. Who will take up the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
