The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, personal care, telecoms, social media and charitable sectors. 'We know that many brands ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Scotiabank 9,627 -4% -9 84 Telecom Italia 9,572 -18% -5 85 ... % 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
.4bn). The power of Apple's brand has also pushed US telecoms giant AT T into the top 10 ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
, telecoms and consumer goods advertising. Search spend by year Paid-search continues ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ... 10% Technology 10% Travel transport 9% Telecoms 9% Technology 7 ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
among big-spending brands as the COI slides down the table Last year, telecoms companies spent a lot ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
Last week Consumer Focus, the organisation that fights for consumer rights, fell victim to the spending review axe. It will be abolished in 2012, saving the taxpayer about 5m a year. Who will take up the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
Spencer McHugh, brand director at Orange. The telecoms company's close relation-ship with Poke led ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
