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New CRM technology to help UK mobile operators

LONDON - UK mobile operators plan to follow the example of Spanish operator, Telefonica Moviles...in terms of cost reduction and enhanced quality of service. We are delighted that Telefonica Moviles has ...

Yell lines up €3bn deal for Spanish directories publisher

directories publisher Telefonica Publicidad y Informacion, and is expected to buy the entire company....On Friday Yell said it had agreed to acquire a 59.9% stake in TPI from Spanish telecommunications group Telefonica, for a price which values the whole of TPI at €3.07bn (£2.13bn). TPI is the leading publisher of printed and online directories in Spain with an estimated market share of 90%. John Condron ...

Digital & Direct: Mobile firms sell data stats

The GSM Association, together with a taskforce that includes O2-owner Telefonica, Vodafone, Orange, T-Mobile and 3, is planning to enable brands, agencies and publishers to view user behaviour data. The metrics service is expected to be fully launched for commercial use later this year. Mobile operators ...

Stop Press

.04bn). European billings increased 6.3%. New business wins over the quarter included Telefonica ...

Top 300 Agencies: School Reports. (Part 5 of 5)

Effectiveness Grand Prix). However, that company's £18 billion purchase by Spain's Telefonica, raises questions ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.