to remove filtersTelefónica Móviles 'mail / messenger' by Young & Rubicam Perú
02 Jun 2009
Young & Rubicam Perú has created a traffic-stopping new ad campaign promoting Telefonica's Speedy
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Tomorrow's Talent: Movistar (Telefonica), unemployed
01 Jan 2000
"In Spain we like to play with emotions more. When many people were loosing their jobs, a campaign we did for Movistar involved people talking frankly about unemployment. It had a big impact. It may not have been something nice, but people found it moving."
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
