NEWS BRIEF: Telefonica to sponsor Mild Seven Renault F1 team
26 Feb 2004
The Mild Seven Renault F1 team has signed up Spanish telecoms giant Telefonica as one of its
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Digital brief: Yahoo! signs global deal with Telefonica
10 Oct 2007
Yahoo! has signed a global deal with Telefonica to feature its oneSearch mobile search product
O2's Moore steps up to global role
18 Mar 2008 | by Ed Kemp
LONDON - Telefonica has appointed Susie Moore, formerly head of brand and marketing communications...Moore will be responsible for brand innovation across Telefonica s international markets, including the UK, where it uses the O2 name. She will report to global innovations director Russ Shaw, who also moved to Telefonica from O2 last year. Moore has been at O2 for seven years. Last year, Shadi ...
Branding News brief: Simpay hires Finisterre
12 May 2004
Simpay, the mobile payment scheme founded by T-Mobile, Orange, Vodafone and Telefonica Moviles, has
This week: Marketing news from the national press
30 Nov 2005
prospective owner, Telefonica - News of the World
Stop Press: Mobile operators join forces to create FreeMove
01 Apr 2004
T-Mobile, Orange, Telefonica and Telekom Italia have joined forces to create a pan-European mobile
News brief: O2 Arsenal relationship
02 Nov 2005
deal. Separately, Telefonica's £18bn bid for O2 could lead to a shake-up of its media arrangements
Mild Seven set to rethink Formula 1 tie-up
12 Oct 2005 | by by Staff
Telefonica to push to upgrade its Renault sponsorship from second-tier status. The most likely deal would see Telefonica take over Mild Seven's top-tier place, allowing the tobacco brand to end its association early. Mild Seven could also switch slots with Telefonica, significantly reducing the tobacco ...
Digital & Direct: Mobile firms sell data stats
24 Feb 2009
The GSM Association, together with a taskforce that includes O2-owner Telefonica, Vodafone, Orange, T-Mobile and 3, is planning to enable brands, agencies and publishers to view user behaviour data. The metrics service is expected to be fully launched for commercial use later this year. Mobile operators ...
Marketer's diary
15 Apr 2008
. 27 Apr Formula One: Gran Premio de Espana Telefonica, Circuit de Catalunya, Barcelona, Spain. 29 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
