Click 
to remove filters
Telefonica Digital has appointed senior Google executive Simon Birkenhead as its first global...within Telefonica's newly formed digital unit. Telefonica Digital's advertising team brings together ... operations in 25 markets. Birkenhead will report to Shaun Gregory, director of advertising at Telefonica ... that mobile was "one of the fastest advertising disrupters" and believes Telefonica and its O2 operation ...
Arculus has held a number of directorship roles, having led the sale of telecoms group 02 to Spain's Telefonica, where he still occupies a board position. He is also a non-executive director at Pearson, the media company, and a director at ShortList Media Limited, owner of free magazine ShortList. The bulk ...
He will be responsible for the overall media strategy at Telefonica's O2, which includes building an advertising business that can harnesses cross-media opportunities. With full P L responsibility for the new business unit, Gregory's hire is expected to help O2 "fundamentally change the way advertisers target ...
The deal combines Ring Ring Media's mobile advertising expertise with Amobee's ad-serving technology for customers such as Telefonica and Vodafone, bringing Amobee closer to its goal of creating the world s largest mobile ad exchange. Ring Ring Media, which launched in February 2008, buys more than $2 ...
According to ComScore data, Facebook served 19.7bn ads in the UK during May 2010, up from 11.8bn a year before. Traditional brand advertising is driving growth, led by the likes of Virgin Group, Telefonica Europe and Quick Credit Score. The figures cement Facebook s position as the biggest online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
