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FutureBrand creates new identity for international leisure centre investor

, Telefonica, British Airways, Nestle and Coca-Cola among its clients. If you have an opinion on this or any ...

Brands are failing to improve quality of life, claims Havas study

-placed telecoms company on the list. Bill Eyres, head of sustainability at O2 UK Telefonica Europe, said ...

O2 beats rivals to take Apple's UK iPhone contract

O2, owned by Spanish telecoms giant Telefonica, is expected to sign the contract with Apple imminently, with a view to making the product available in the UK in time for Christmas. According to reports, Carphone Warehouse is negotiating a deal to sell the iPhone exclusively outside of O2 shops when ...

Trading places: this week's people moves

stable, as well as 220 Triathlon. ( Media Week ) Telefonica Digital has appointed senior Google ...

Stop Press

.04bn). European billings increased 6.3%. New business wins over the quarter included Telefonica ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

, 12snap UK 2001-2004: International strategic marketing manager, Telefonica Moviles, Spain 2004 ...

Taking the plunge into IP

service brands. O2 Litmus and BlueVia are recent digital brand creation projects for Telefonica ...

Brand of the Year 2011 shortlist

The Telefonica-owned mobile brand continues to build on its position in the UK market with a high ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.