30 May 2008
| by Chloe Markowicz
giant Telefonica, owner of mobile companies 02 and Movistar....and Edelman are all believed to be in the frame. Telefonica is well known in Spain but is particularly interested in building its profile in the UK, the US and Germany. The Telefonica global PR review took place ...
24 Jun 2005
for the Spanish telecoms company Telefonica....The account is reported to be worth EUR400 million and the media agencies were chosen following a pitch between the incumbent, Carat, Starcom MediaVest and Spain's MPG/Arena.
Telefonica announced the review as part of a move by the company to streamline its global marketing strategy, which ...
10 Oct 2007
Yahoo! has signed a global deal with Telefonica to feature its oneSearch mobile search product
09 Dec 2009
| by Arun Sudhaman
Spanish telecoms behemoth Telefonica is poised to appoint Ketchum to handle its seven-figure global...after Telefonica last month unveiled a new brand strategy. All mobile operations will now sit under O2 for Europe and Movistar for Spain and Latin America. In addition a new Telefonica brand identity ...
24 Feb 2006
, but a Hispanic Hercules. Telefonica snapped
up O2, Europe's sixth-largest mobile operator, last month for a hefty
£17.7 billion. Thanks to this purchase, Telefonica now has a foothold in the UK,
Germany ...
managing director at Interbrand, comments on
Telefonica's new status: "If you're in media and you ...
26 Feb 2004
The Mild Seven Renault F1 team has signed up Spanish telecoms giant Telefonica as one of its
05 Apr 2012
| by Sara Luker
The director of comms for Telefonica tells Sara Luker that her ambition is to position the firm...'s parent company Telefonica UK, but her apparent comfort in her role gives the impression she has been at the helm for 20 years.
The 36-year-old has worked at the Telefonica group for nine years ...
at Telefonica, Green glosses over potential crises such as the High Court judgement ordering O2 to hand customer ...
15 Apr 2005
Telefonica Moviles' new worldwide umbrella brand, Movistar....Telefonica Moviles is the fourth-largest mobile operator in the Spanish- and Portuguese-speaking markets, with more than 80 million subscribers.
"The victory is the result of a long effort by an extremely motivated international team. The launch of an international brand in a sector as competitive ...
18 Mar 2008
| by Ed Kemp
LONDON - Telefonica has appointed Susie Moore, formerly head of brand and marketing communications...Moore will be responsible for brand innovation across Telefonica s international markets, including the UK, where it uses the O2 name. She will report to global innovations director Russ Shaw, who also moved to Telefonica from O2 last year. Moore has been at O2 for seven years. Last year, Shadi ...
12 May 2004
Simpay, the mobile payment scheme founded by T-Mobile, Orange, Vodafone and Telefonica Moviles, has