Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
agencies are increasingly familiar with and was one Publicis Groupe's MediaVest has been trying to develop ...
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Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
.com. Feel it for real". The Gambling Reform Society Perception Group (GRASP) and one consumer ... that the ad was intended to promote social gambling, hence the use of a group, rather than lone gambling ... , that the characters in the ad simply entered a casino as a group of friends and nothing of their self-image or self ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
The 'Five Friends, One Mountain and a Very Big Inflatable campaign by Fallon features a group of friends working together on the pointless task of carrying an inflatable character up a steep rocky mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
the conference's first day, Collins named Jon O Donnell, group commercial director at the London Evening Standard ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
shared with the Beaumont Society, the transgender support group, and Clearcast, to ensure the ad met ...
Media Agenda: Jon O'Donnell
02 May 2012 | by Jeremy King
Jon O'Donnell, group commercial director at the London Evening Standard, The Independent
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Saatchi Group, as its chief innovation officer. Executive creative director Damon Collins and chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
