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RAC hires John Orriss to head marketing

by the RAC's owner, The Carlyle Group, of all its business suppliers. RAC is currently holding an ad ... to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...

Haymarket Network relaunches Jaguar Magazine iPad app

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version...for new car launches. Haymarket Media Group publishes Media Week and Brand Republic. Follow Arif ...

The AA calls £7 million advertising review

declined to comment on the review, is part of the private-equity group Acromas Holdings and is a sister company of Saga Group, the travel and finance brand that focuses on the over-50s. In January, VCCP ...

Unilever tops 2012 Marketing Society Awards nominations

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ...

Jaguar Land Rover lobbying work up for grabs

The vehicle manufacturer owned by Tata Group held pitches last Friday for its public affairs business, currently held by Hanover. The agency provides ongoing strategic counsel and public affairs support for Jaguar Land Rover, focusing across political parties and Whitehall. The pitch process ...

BMW replaces Land Rover as RFU vehicle sponsor

into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ...

Brand barometer: Luxury cars, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

Omnicom and IPG form JV to service $1bn global Chevy account

joint venture between Omnicom and Interpublic Group..... Goodby Silverstein Partners and McCann Erickson pitched against Publicis Groupe and Cheil Worldwide ...

UM lands Zipcar's £4m planning and buying account

Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its...Interpublic Group agency, Weber Shandwick, to develop a media and consumer engagement programme to help drive ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.