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'Generation flux' marketers consider alternative career paths

board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... is Catherine Salway (below right), the former group brand director of Virgin. She left the brand after ...

The age of the interim marketer

his role as group marketing director of Dairy Crest was scrapped. Most recently he's been working as a ... , beneath their scale or lacking in interest. That's a view shared by David Grint, formerly group brand ...

Jubilee spirit unites the nation

appear that the Jubilee has galvanised Britons into planning dedicated Jubilee events. Every group has ... parties than anyone else you know. It is a big job, but every group needs an organiser: the size ... that people seek to add meaning to their lives individually and as part of a wider social group ...

Citizen appointed to launch Virgin Pure water purification products

profile launch event involving Branson and Ofra Strauss, chairperson of the Strauss Group, before ...

Brand barometer: Coffee shops, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

Britvic repositions J2O in brand overhaul

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Sector Insight: Cider

Breweries. Sandra Mitchell, marketing director, C C Group Mitchell has just taken over the role from ...

Ketel One in search for creative agency

venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...

VCCP wins Laithwaites advertising account

, is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ... against its Crazy Bastards show, described as an 'uncensored Jackass'. The Extreme Group formed in 1995 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.