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'Generation flux' marketers consider alternative career paths

board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... is Catherine Salway (below right), the former group brand director of Virgin. She left the brand after ...

The age of the interim marketer

his role as group marketing director of Dairy Crest was scrapped. Most recently he's been working as a ... , beneath their scale or lacking in interest. That's a view shared by David Grint, formerly group brand ...

EMEA comms director Stuart Handley exits Dell

Stuart Handley has rejoined Purple Rabbit Communications as a consultant, where he was a partner before moving to Dell in 2007 . Purple Rabbit specialises in helping large corporations target small businesses. Emma Ferns, Dell's EMEA large enterprise and product group comms lead, has been promoted ...

Consumers and their mobile devices

other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days ...

Absolute Radio nets Currys and PC World football deal

goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... groups'. While these products have retained their specialist marketing teams, they require consumer ...

Entertainment: Lappset happy with angry approach

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

McLaren Automotive brings in Nissan's Wayne Bruce

and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ...

Beckham channels Beethoven in Samsung viral campaign

Wohl, group creative director; Leo Vladimirsky, copywriter, and Tom Morhous, art director. The film ...

'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... much more emotional way. 'It s important that brands recognise the importance of this group from a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.